It was autumn of '97 when I hit the dirt path on my red BMX to earn my dough, as a newspaper boy. My Mom was in tears seeing her little boy step out in the real world to earn a living. My Dad patted me hard on the back and exclaimed "That's my boy!". He gave me a coin bag with a long strap and slung it around my neck. "Fill it up slowly. Luck be on your side son". And that was my first wallet at 12 years of age. Inside there was a 5-dollar bill for investment - a loan from the old man. I had a hat, a wallet with five bucks, I was a man. Or, so I felt. It was a proud moment. A wallet with money changes the game - I realized at a young age.
So, when I got my first job at the campus, the first thing I invested in was a wallet. Not one of those funky colorful 80s wallets you could buy from Walmart, but a fine bifold leather wallet that could neatly tuck all the dollar bills in a place. It was a wise investment. It impressed the teachers, the boss, the colleagues, and charmed the girls. I realized image matters - at least in the short game. And that helped me date Laura for two years after the prom.
The bifold leather wallet ruled at the helm for decades, unchallenged and undisputed. But not ageless. The leather wallet was showing signs of age and decay. In the modern age of fast-speed internet and mobile phones, a bulky leather wallet was no longer deemed sexy or desirable. A 'fat wallet' no longer represented wealth, but it stood for unorganized, messy, and old-fashioned. Worse, physicians were blaming the leather wallet for bad backs. Now, it was headed for doom.
So, when I got my first job at the campus, the first thing I invested in was a wallet. Not one of those funky colorful 80s wallets you could buy from Walmart, but a fine bifold leather wallet that could neatly tuck all the dollar bills in a place. It was a wise investment. It impressed the teachers, the boss, the colleagues, and charmed the girls. I realized image matters - at least in the short game. And that helped me date Laura for two years after the prom.
Leather Bifold. Fall Of The Undisputed King.
At 23, I finally got a real job in a small advertising agency. There I learned IMPRESSION IS EVERYTHING. Back then, at the heart of a man's image sat two items - a watch, and a leather wallet. There was nothing to replace them. The leather wallet ruled, from Wall St to Hollywood Boulevard. From cowboys to investment bankers, every honorable man carried a leather wallet. So did the rogues, to present an honest image. Such was the power of the image that a good leather wallet projected.The bifold leather wallet ruled at the helm for decades, unchallenged and undisputed. But not ageless. The leather wallet was showing signs of age and decay. In the modern age of fast-speed internet and mobile phones, a bulky leather wallet was no longer deemed sexy or desirable. A 'fat wallet' no longer represented wealth, but it stood for unorganized, messy, and old-fashioned. Worse, physicians were blaming the leather wallet for bad backs. Now, it was headed for doom.
Age Of Minimalism
In the early part of 2010s, a new group of designers and wallet manufacturers realized that the old bifold was no longer cutting the mustard. The market wanted something new, exciting, secure. One that could eclipse the traditional bifold with the power of presentation and image.Welcome Slim Metal Wallets
After 35 years of lugging a hefty leather wallet, it was hard for me to view a metal cardholder as a wallet replacement. But there was something about the design and construction that seduced me. It was sleek, strong, secure, and showed a vision of the future. I took the plunge and purchased a GRID metal wallet. This metal wallet was a thing of perfection - high-quality construction all the way to the last nano screw that joined the aluminum plates. Metal wallets were the future. And it's my present.RELATED ARTICLES
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